Language and cultural cues remain substantial both among customers and within one’s own corporate culture manufacturing coordination remains complex shifting regulation regimes bring consistent risk and more. The cause of regionalism, she shows, isn’t so surprising. O’Neil digs deeply into her views in a marvelous, must-read new book - breezily written but jammed packed with data and analysis, The Globalization Myth: Why Regions Matter. Vodaphone is in over two dozen countries, but operations in Europe remain over three quarters of their revenue and profit. Walmart has more stores abroad than in the US, but over 90% of its revenue still comes from North America. In fact, in total, over half of the flows of international trade, investment, money, information and people happen within regions. Of 500 leading international companies, two out of three of every dollar of revenue came from within their own region. What one really needs to pay attention to, she argues, is that globalism is - now more than ever, but always has been - regionalism. O’Neil, Nelson and David Rockefeller Senior Fellow and Deputy Director for Latin American Studies at The Council on Foreign Relations - and one of the great minds on trade and supply chains. I was stopped in my tracks recently, however, in getting to know Shannon K. What is true of Netflix and Amazon Prime could be true for any enterprise of scale - and now from anywhere. Netflix and Amazon Prime stood up their services in days in over 100 countries and the more data they collect the more relevant they are to the ground. As has long been happening in the trade of physical goods, every company as a software company can “go global” in a fraction of the time and money. Grab in Southeast Asia, Didi in China, and Careem in the Middle East, however, had different ideas.įor me, and through software, this was an unleashing of a very new kind of globalism. They had the model, the talent, the data, the tech, and the money to land in any country and take it all. Uber was a classic example of the old American playbook. And customers want not just one-stop-shop American answers but solutions that cotton to their own experiences on the ground. As more than half the world walks around with a supercomputer in their pocket, no surprise that juggernaut enterprises are rising everywhere because talent is, also, everywhere. The Google, Intel, Apple, WhatsApp, Instagram and on and on of any country was, well, Google, Intel, Apple, WhatsApp, Instagram etc.Īs I also have written at length, the most interesting trend in technology is not the tech itself but the global access to it. As I have written here before - as software has already eaten the world and AI is devouring it even faster - American technology business needs a new global play book.įor decades, America pretty much won by showing up.
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