![]() ![]() So the studio, writer-director Christopher Landon (who has writing credits on the last three “Paranormal Activity” films) and producer Jason Blum set out to create a film that would be designed to appeal to Latino moviegoers, with the caveat that it not pander to them. “She was referring to the film as if real,” Goodman recalled. Seated at a focus group after the test screening, the teen eloquently expressed some complaints about the production, but it was her resolute ownership of the story and its characters - rather than her critical insights - that made Goodman sit up. The moviegoer in question was a 15-year-old Latina who attended a Los Angeles research preview of “Paranormal Activity 3” in 2011. Paramount estimates that Latino ticket buyers accounted for about 11% of the domestic gross of the first “Paranormal Activity” film in 2009, rising to an estimated 19% for the last sequel (Latinos make up 16.9% of the U.S. Generally speaking, Latino moviegoers long have been supporters of horror movies, especially those with a supernatural twist. REVIEW: ‘Paranormal Activity: The Marked Ones’ has fresh frights The inspiration for “The Marked Ones” comes from both data and a single moviegoer. ![]() “And quality control is a really hard thing to keep up.” “Trying to keep interest in anything for this long is a real challenge,” said Adam Goodman, president of Paramount Film Group. ![]()
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